Our Studios

All of our studios are named after some of the most influential authors Britain has fostered, namely: J R R Tolkien, Sir Arthur Conan Doyle and George Eliot who all have strong ties and connections to the Midlands. Tolkien grew up in Edgbaston and attended King Edwards School. Conan Doyle studied Medicine which included periods of work at Aston, once a town in its own right but now a district of Birmingham. George Eliot was born and grew up in and around Coventry. Floss on the Mill is reputed to be based around her experiences at The Great Alne Mill. Whilst their activities were far from being related to market research, some of their thoughts very much apply to this field  and have inspired us as such. We hope that you, too, will be inspired by our studios in your research.

The Conan Doyle Suite

The Conan Doyle Suite is the second studio here at the Conservatory. Having set the standards to which others aspire it soon became clear that a second studio was needed to accommodate the demand for The Conservatory’s services. Like its predecessor the flexibility and layout of the studio is perfectly suited to the ever changing demands of market research. It’s relaxed and friendly ambience help to put clients at ease and thus deliver optimum results in any situation.

Sir Arthur Conan Doyle writes that Sherlock Holmes often said; “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.”  

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Our fieldwork team boasts an enviable reputation in delivering qualitative projects both online and offline.

Thanks to our nationwide network of more than 400 recruiters/interviewers we can deliver projects anywhere in the UK.

We are experts in finding the right respondents and so whether your project consists of a product placement, focus groups, in depth interviews, shop alongs, car clinics, user test or a hall test you can be sure that we will have sourced high quality, engaged participants every time.

We are happy to handle all aspects of a project:

  • Recruitment
  • Moderation/interviewing
  • Incentive handling
  • Facility liaison
  • Note taking
  • Transcripts
  • Content analyses
  • Report writing
  • Delivery of MP3 & MP4 files

Please email your requirements at This email address is being protected from spambots. You need JavaScript enabled to view it. and our team will get back to you within a couple of hours.

Transcription & Analyses

Whether you need full verbatim transcripts, content analyses or a full management report from your qualitative research, we have access to one of the best networks of transcribers and qualitative analysts covering most languages.


IDIs, groups and duos are transcribed verbatim from the sound files. This gives a completely comprehensive written version of the interview providing full information for your own team to analyse. The transcripts can be presented in Word, usually in the discussion guide itself, or in Excel, usually with one row per respondent. We are happy to work to our clients’ own or preferred templates.

Content Analyses

Full summary of responses to every question in the guide identified by respondent type where appropriate. Also includes pertinent verbatim quotes and, if required, a brief summary of findings per section. Usually carried out in a Word document and can utilise in-house or client templates.

Report Writing

We also provide a report service offering full summary reports, management reports or topline reports. The topline report will usually be a rapid feedback Word document provided by the moderator. This enables our client to give fast feedback to their client. The management and full summary reports are presented in PowerPoint and are usually in the client’s own template to ensure the appropriate corporate style is used and also so that the report writer incorporates any specific formats and slide designs that the client prefers. The reports will be an analyses of key findings presented clearly and with supporting quotations. They will also include summaries of each section and an overall summary of key findings.

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The Conservatory was created by researchers for researchers and as such we understand the importance of technology in today's market research facilities environment.

The following technology is included as part of your studio hire:-

  • Wireless Broadband hotspots throughout.
  • Large two-way sound proofed mirror.
  • Wired Broadband connection points throughout
  • Wired telephone connection points throughout
  • 42 inch LCD screens

All our studios are equipped with FocusVision™ technology which enables each session to be viewed live from anywhere in the world. There is an additional charge through FocusVision for this service.

FocusVision™ is the leading provider of video transmission, recording and analytic tools for the qualitative market research industry. Market researchers use FocusVision™ to increase the visibility and effectiveness of their research, improving productivity, saving time and money, and avoiding the uncertainties of travel.

On request we can also provide:

  • LCD monitor hook up for enhanced client viewing options.
  • Laptop hire.
  • Camera Operator to film groups.
  • Simultaneous Translation and Notetaking facilities.


All of our options include complimentary tea, coffee and a selection of snacks.

In every client room, we have a filter coffee machine and a large selection of Twinning’s Tea, along with Kettle and Tyrell crisps which are all complimentary.

We also have a fully stocked fridge in every client room with an assortment of soft drinks, Cadburys chocolates and sweets. We also have a Tassimo machine serving speciality coffees & hot chocolates – all of which are chargeable

For respondents, we have tea, coffee, biscuits and crisps which are complimentary and a stocked fridge with soft drinks which are chargeable.

We offer various catering options for breakfast, lunch and dinner, for which we require 24 hours’ notice.

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Rate Card

Group Discussions:

Number and Duration

Daytime Rate

Evening Rate

Single Group  - up to 2 hours



Single Group  - 2.5 - 3 hours



2 x Consecutive Groups - up to 2 hours



Depth Interviews:



Half Day - 9am-1pm or 1pm-5pm


Full Day - 9am-5pm


Evening Only - 5pm-10pm


Full Day and Evening - 9am-10pm


Additional hours / Short sessions



Hourly Rate



All of the above costs are for all 3 of our Suites.

Meeting room: Suitable for un-viewed IDIs or mini-groups only. Cost of hire: £50 per hour

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Contact & Directions

Click on the location maps below for higher resolution PDF versions, which can be downloaded and printed. Please access any additional information you need using the links below.


Directions from the North/North West

Directions from the West/South West

Directions from the NEC/Birmingham Int. Airport and the East

Directions from the City Centre

Directions from the South East

Car Parking Facilities

Hotels & Accomodation

Birmingham City Map (PDF)

Conservatory Map (PDF)

Directions by Train/Bus



The Conservatory
42 Calthorpe Road, Edgbaston
Birmingham, B15 1TS

For all enquires please contact Amanda Fairfax, Sarah Rogers or Nina Monaghan: 

0121 456 1188
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